Red Bull
Gives You Wings
Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category - Energy Drinks - was born.
Global energy leader
Red Bull - Vitalizes Body and Mind
Red Bull's unique formula contains high quality ingredients: Caffeine, Taurine, B-Group Vitamins, Sugars, Alpine Water. One 250 ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee.